![]() ![]() ![]() I don’t understand why Siri isn’t Priority No. I mean, what happened to Operation Bobcat, Craig? Maybe it would be a lot to expect an admission of failure on such a public stage, but Federighi could have done one of his self-deprecating jokes, while slickly segueing into a hype job about the improvements coming down the pipe. What I wanted to hear from Apple this June was reassurance that it understands that Siri needs work and that the company’s people are on it. ![]() Neither of the stage mentions, you’ll notice, made any reference to Siri’s accuracy. Realistically, I’ll probably have to turn off that feature and access Siri with a button press as before. ![]() As it stands, Siri is constantly nagging and bothering me when I don’t want it to turn on, just because it (wrongly) thinks it’s heard the words “Hey Siri.” When it’s listening out for just “Siri,” my life is going to be hell. And the other relates to it losing one word from its trigger phrase, which strikes me as disastrous. One is the news that it will soon intelligently handle multiple commands in succession without having to be asked properly each time this is a welcome if belated addition, coming years after Alexa and Google Assistant gained the same capability. But looking back through our coverage of WWDC, an event that’s all about software, I can find only two mentions of the ailing voice assistant. Apple is surely aware that Siri is bad, and that it needs to be improved. ![]()
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